Amazon has opened a new British headquarters in Shoreditch, taking all 15 storeys and 600,000 square feet of Principal Place.
The vast site will enable the US retail giant to double its London Development Centre from 450 to 900 staff in coming months.
It has committed to employing more than 5,000 people in its corporate, research and development divisions in London by the end of the year.
Matt Hancock, minister for digital, said: “This is great news for Britain – Amazon’s increased investment in developing cutting-edge technology in London is another vote of confidence in the UK as a world-leading centre of creativity and innovation.”
Facebook, Google and Apple have all pledged investments in the city, with Apple set to take prime real estate in the Battersea Power Station conversion and Google building a grand office next to King’s Cross railway station.
Sadiq Khan, the mayor of London, said: “London is open to talent, innovation and entrepreneurship and the natural place for major global companies to call home – and it’s great news that Amazon has put its confidence in our unique blend of talent, creativity and access to finance.”