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Oscar Williams

News editor

Google launches “Market Finder” tool for British SMEs seeking to boost exports

Google has partnered with the Department for International Trade to launch a new tool, dubbed Market Finder, to aid small British businesses in their quest for new export opportunities as the UK leaves the EU.

The online tool brings together data about market trends and online product searches to serve up a shortlist of prospective markets.

Clients are shown how much it would cost to reach the regions through Google’s ad products and are offered the option to partner with payment providers, such as Stripe, to process local transactions.

UK exports rose by 13.1 per cent to £595 billion in the year to August 2017, but it’s feared that recent growth could be stifled by Brexit. At the product launch last night, Greg Hands, the international trade minister, said Google’s new service forms part of an ongoing partnership between the two organisations to boost British exports.

“This new tool will marry Google’s technical expertise and my department’s export support to help British businesses go global,” he said. “The new Market Finder tool is just one part of the huge range of support we offer as an international economic department, so British companies can seize on exporting opportunities and make the UK a global trading nation.”

Google UK managing director, Ronan Harris, said the success of UK SMEs is integral to maintaining the UK’s position as one of the world’s leading digital economies: “Last year, exports added on average £287,000 to SME revenues so we’re excited to partner with the Department for International Trade for the launch of Market Finder, which will empower SMEs to explore these new opportunities in the global market.”