Mobilising to Win – are you ready?

As customer expectations for useful, frictionless experiences continue to rise, companies  are replacing manual processes and augmenting physical experiences with new digital interactions. This embrace of digital stems from more than the need to delight and engage –  it is about providing real utility to customers at an acceptable cost to serve. For many companies, […]

Why Blockchain is the new black for Media Buying

Blockchain appears poised to solve some of the most pressing problems facing advertisers and publishers. A distributed ledger technology, blockchain can change media buying as we know it by enabling parties in a network to agree on a transaction without the need for third parties or centralized control. Transparency created by a fully adopted blockchain […]