Okta, a US firm specialising in identity services, has announced plans to buy workflow automation startup Azuqua for $52.5m (£40.1m).
The acquisition will pave the way for the two companies to provide clients with a control centre for automating identity management.
Okta claims 9 per cent of its customers now have more than 200 cloud apps and that the complexity of logging into so many systems is a barrier to adoption.
Azuqua allows customers to maintain and build workflows without using code, meaning they can easily automate more of their business processes.
“Together, we will provide organizations with a neutral, independent control center for automating the flow of identities between applications and services for everyone in an organization — from employees to partners, and customers,” wrote Frederic Kerrest, chief operating officer and co-founder of Okta, in a blogpost.
“Only a neutral, independent platform like the Okta Identity Cloud can tightly unify and integrate every app in an organization, so businesses can optimize their productivity and deliver delightful customer experiences.”
Azuqua was founded in 2013 and has attracted staff from Microsoft, Tableau, VMware, Telstra and IBM. It has raised $16m (£12.2m) since launching in 2013.
Okta was founded in 2009 and listed in April 2017. It boasts 20th Century Fox, JetBlue, Slack and Twilio as clients.