Pure Storage
show image

Pure unveils first data protection platform for flash and cloud storage

Pure Storage has unveiled what it claims is the industry’s first data protection platform designed specifically for flash and cloud storage.

The new service, dubbed ObjectEngine, incorporates technology from Pure’s acquisition of StorReduce, which specialises in flash-native recovery and backup services for the public cloud.

Existing approaches to recovery systems involve a “disk-to-disk-to-tape” approach, meaning that recently processed data is moved to disk while older data ends up on tape, making it harder to quickly recover. Pure claims its flash-to-flash-to-cloud approach enables users to recover data ten times faster than with other systems.

“For too long, backup and protection has been an insurance policy rather than a strategic asset,” said Pure’s general manager for FlashBlade Matt Burr. “In today’s ultra-competitive environment, organizations need every advantage possible to ensure they get the most value out of their data.”

“That means fast recovery to ensure data is back in production use as quickly as possible — modern organizations simply cannot afford to wait days or weeks,” Burr added. “ObjectEngine offers an evolved, cloud-centric approach to business continuity that can help forward-looking customers do more with their data.”

In September, Pure unveiled plans for new storage standards aimed at transforming how businesses process data. In an open letter to the industry, the firm set out its vision for a “data hub” that brings together siloed datasets and technologies.

Typically, organisations rely on four separate analytics solutions – data warehouses, data lakes, streaming analytics and AI clusters – to process their data. The problem with this approach, Pure claims, is that it means data is stored out of reach of the applications that need it most.

“Unifying data means that the same data can be accessed by multiple applications at the same time with full data integrity,” the firm’s open letter stated. “Delivering data means each application has the full performance of data access that it requires, at the speed of today’s business.”