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Pure Storage rolls out new AWS cloud data services

Pure Storage has unveiled a range of new cloud data services in a bid to capitalise on the rising popularity of hybrid solutions. The flash storage provider says the new products will enable clients to bring together on-premises and Amazon Web Services (AWS) deployments in a single architecture.

The move comes as businesses increasingly favour a blend of public and private cloud services to host their workloads. Recent research indicated, for example, that 91 per cent of European IT decision-makers see hybrid cloud as their preferred IT model.

“Today, there exists a cloud divide – the cloud is not purpose-built for enterprise applications, and enterprise infrastructure isn’t as user-friendly as the cloud,” said Charles Giancarlo, Pure Storage’s chief executive. “Customers should be able to make infrastructure choices based on what’s best for their environment, not constrained by what the technology can do or where it lives.”

The firm is rolling out three new data services for AWS, including: Cloud Block Store, storage for mission-critical applications; CloudSnap, a cloud-based data protection system that sends FlashArray snapshots to Amazon S3; and StorReduce, a duplication system that backs up to Amazon S3 and on-premises flash storage. StorReduce became Pure’s first acquisition in August this year. Cloud Block Store is in limited public beta, CloudSnap is available and StorReduce is entering limited public beta.

“Strategic, user-friendly collaborations with the cloud are critical to the future of business,” said Frank Gens, chief analyst at IDC. “With these new cloud-native products, Pure Storage has given its customers the power of and, not or — the ability to leverage innovation across the cloud. Now, customers can build the right data architecture for the future of their business by allowing for hybrid cloud agility that puts data at the heart of IT strategy.”

In September, Pure unveiled plans for new storage standards aimed at transforming how businesses process data. In an open letter to the industry, the firm set out its vision for a “data hub” that brings together siloed datasets and technologies.

Typically, organisations rely on four separate analytics solutions – data warehouses, data lakes, streaming analytics and AI clusters – to process their data. The problem with this approach, Pure claims, is that it means data is stored out of reach of the applications that need it most.

“Unifying data means that the same data can be accessed by multiple applications at the same time with full data integrity,” the firm’s open letter stated. “Delivering data means each application has the full performance of data access that it requires, at the speed of today’s business.”