Apple has opened up more of its native functionality than ever before so that people who build apps can offer more iOS services for their own products.
In iOS 10, app developers will be able to use the new SiriKit for voice control of their apps, like ordering a cab in Uber.
Apple is also opening up Maps to third-party developers so your functionality is built right into its app, again like Uber’s ride hailing service, all while cutting out the need to switch.
Messages are also being opened up so companies that are willing and able can build integrations of their service into Apple’s core messaging product, imagine ordering food right from your chat.
Both of these last two, of course, would likely reduce the number of people visiting your own app, which isn’t great news if you’re measuring the open rate.
There are now 13 million registered Apple developers, Cook said, 2 million more than there were last year. If your company is app focused, you’ll no doubt have hired one.
Some 2 million apps are now live in the App Store, 500,000 more than at the same time last WWDC in 2015, which have registered 130 billion downloads in total. App developers have now been paid almost $50 billion for their hard work.
Apple Pay is also coming to the Safari web browser so people can use it as another option for paying on the web. It means Apple Pay buttons will be live on shopping sites, just like PayPal, with users also able to pay simply by using Touch ID.
This still means a fragmented payments landscape, for both retailers and consumers, not least because this is only available to Apple users.
From a pure enterprise point of view, if your company is a big Cisco user, your team can now benefit from the Spark remote working platform’s deep integration into iOS 10.
That means Cisco VoIP calls available directly from your contacts, Cisco Spark calls direct to your homescreen and Siri integration for calling Cisco Spark contacts.
Any ‘business critical’ Cisco apps running on iOS 10 can now be prioritised by your IT department, and your iPad and iPhone will now benefit from better communications with Cisco’s wireless networks.
Both of these are aimed at offering better app performance for doing business on the move.
Cisco’s Rowan Trollope, senior VP and GM of IoT and Collaboration Technology Group, said: “Since our announcement in August, engineers, user experience and design teams from Cisco and Apple have been working side by side and testing together to make sure you have a truly delightful experience with your iPhone and iPad on your company’s Cisco assets.”
Like IBM, Cisco is keen to ensure its enterprise software is front of mind when tech buyers are making their choices.
Developers can get their hands on an iOS 10 preview today and a public beta programme starts in July.
Of course, iOS 10 isn’t available for every generation of iPhone and iPad. It starts at iPhone 5 (surely you aren’t still using the 4?), includes all iPad Air and Pro models, plus the iPad 4th generation and the iPad mini 2 and up.