Cloudreach was established 11 years ago, with the initial focus on building out the IT environment, migrating applications to the cloud and optimising cloud environments.
It has since expanded its suite of services, with advisory and managed services being added to its offerings.
The company was the first Amazon Web Services’ partner from the UK, but it also partners with Google Cloud Platform and Microsoft Azure. The focus, according to Cloudreach’s CEO Brooks Borcherding, is on all three platforms equally as 90 per cent of its customers are deploying multi-cloud environments.
“[Our customers] are taking quite an insightful view of how they’re building up their next generation of infrastructure and trying to give themselves as much discretion and variability as possible to make the appropriate choices for the appropriate applications,” he says.
Despite some CIOs’ reluctance to go down the ‘multi-cloud’ route due to perceived complexity and some of the big cloud vendors no longer using the term as part of their messaging, Borcherding believes it is still the main strategy of CIOs and CTOs.
“There’s the multi-cloud version of BigQuery and the IPO of Snowflake which is the biggest software IPO ever being driven on a multi-cloud premise are indicators that it’s fairly definitive that customers are going in that direction,” he says.
Managed cloud ops and Managed DevOps
Cloudreach has two distinct managed services. The first is cloud operations. This is offered to enterprises that have already completed their migration to a cloud environment.
“As they mature, we’re trying to take over the core platform management so they don’t have to rescale and retool their staff in order to make sure the underlying platform is meeting the needs of their applications,” says Borcherding.
He suggests that this way, they can rely on Cloudreach’s expertise and reinvest their skills into other ‘value added’ elements further up the stack around application development.
This service has been available for several years, but more recently Cloudreach is combining elements of its professional services with its managed services to provide a managed DevOps service.
“We’re providing that point of integration from the platform tier down in the stack on behalf of a customer. So this involves a different level of integration as it has to be application aware,” he says.
Borcherding explains that it’s an end-to-end platform management as a service which he claims provides a much richer managed service experience.
Covid-19: TikTok lessons and an uptick in cloud migrations
With employees working remotely, Cloudreach made sure it put out content around managing and working effectively through the pandemic. In addition, the company held a ‘bring your kids to work day’.
“We did that because we were trying to emphasise the fact that we understand this is a chaotic environment, with people being interrupted by their children or pets and we wanted to embrace this chaos,” he says.
The company had a structured day of content for one to three year olds, the four to eight year olds and the eight to 12 year olds, and teenagers.
“We had a TikTok session with experts of TikTok which everybody resonated with,” he says.
For some of Cloudreach’s customers it became more of a priority to accelerate their migrations to the cloud when the pandemic began. For others, the uncertainty of the economy meant that some of the customers from heavily impacted industries decided to preserve cash as they tried to figure out what the best way forward was.
This meant that the company was impacted, but Borcherding is starting to see an uptick in cloud transformation and migration projects.
“Regardless of who you listen to, if it’s [AWS CEO Andy Jassy] who says that three percent of workloads might be cloud-based or Google who think it’s about 20 percent, it means there is still a huge percentage of workloads that are going to be migrated over the next decade,” he says.
This will inevitably help Cloudreach to continue to grow despite the crisis.