The Information Commissioner’s Office has fined Moneysupermaket.com £80,000 for sending millions of marketing emails to customers who had opted out of email marketing.
Over 10 days last year, the price comparison site sent 7.1 million emails that included a section about customers’ marketing preferences.
“You’ve told us in the past you prefer not to receive [marketing emails]. If you’d like to reconsider, simply click the following link […],” it read.
The ICO’s head of enforcement Steve Eckersley said asking people to consent to marketing messages when they have already opted out is against the law.
“Organisations can’t get around the law by sending direct marketing dressed up as legitimate updates,” he said.
“When people opt out of direct marketing, organisations must stop sending it, no questions asked, until such time as the consumer gives their consent. They don’t get a chance to persuade people to change their minds.”
A spokesperson for Moneysupermarket.com said: “At MoneySuperMarket, we take the protection of our customers’ data and privacy very seriously. We apologise unreservedly to the customers affected by this isolated incident and we have put measures in place to ensure it doesn’t happen again.”