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Samsung buys Joyent in attempt to capture the cloud

It’s no secret that the cloud is happening, with an estimated global spend of $16.5bn last year, 32 per cent growth on 2014.

Now is the time when winners and losers will start being made.

Eric Schmidt said yesterday that Google’s is well-positioned to see its market share go up as cloud adoption in enterprise grows.

Meanwhile IBM, Intel, GE, the world and his wife, are scrabbling for their piece of it.

Now Samsung has made an interesting move with the buyout of niche Amazon Web Services competitor Joyent to work as a new, independent subsidiary.

In a market that Gartner has described as having “brutal competitive dynamics”, Joyent has led innovation around the hybrid cloud and containerised apps for easy portability.

It helped develop the open-source Node.js standard for building cross-platform web apps and works rather happily with fellow groovy app portability specialist Docker. The company says this area of its business is doubling every quarter.

But the operative word over at Joyent has always been “niche”.

Gartner last year praised its “efforts to innovate and develop new technologies”, particularly its focus on “cloud-native” apps but said it’s “limited by size in a market dominated by tech giants”.

Luckily, that’s just the thing Samsung can offer. “Until today, we lacked one thing,” explained Scott Hammond, CEO. “We lacked the scale required to compete effectively in the large, rapidly growing and fiercely competitive cloud computing market. Now, that changes.”

If Joyent and Samsung take Gartner’s advice, they’ll be working to make Joyent more appealing to less tech-savvy cloud users, which could mean offering more managed services to attract the masses.

Of course, this buyout presents significant benefits for Samsung as each of the tech giants jostles for space.

Just last month, the company’s Paul Birkett appeared in London to outline his company’s vision in IoT, which has to be backed up by a strong cloud proposition.

This looks like it’s a big part of it.