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Laurie Clarke


Google antitrust case could topple ‘monoculture’ in search, says former ad chief

“It’s not wrong to be big and successful,” says Sridhar Ramaswamy, founder of search start-up Neeva. “It is, however, not right to use that power to squelch competition.”

The former head of Google’s $115bn advertising wing, Ramaswamy is now competing against his old employer in a market it dominates. That dominance has attracted the first antitrust case brought by the US Department of Justice against Big Tech since its 2001 suit against Microsoft.

While some have sought to downplay the importance of the case, Ramaswamy says it could be seismic for the search market and the chances of challenger search engines like Neeva succeeding.

Read the full interview on Tech Monitor.