Over the past four years, the State of Sales Enablement report has been tracking the growth, maturity, and business impact of sales enablement. This year, we surveyed 513 executives, sales enablement professionals, and sales and marketing leaders across the globe to check the pulse on how sales enablement is perceived, utilised, and creating value for companies of all sizes.
Sales enablement unlocks tangible business gains in the form of increased win rates, quota attainment, retention, and collaboration. To bring these results to fruition, sales enablement requires commitment, formalisation, and alignment with key stakeholders. Companies should leverage this report’s evidence and best practices to define a sales enablement strategy that empowers their sales teams and leads to material business gains.