As you make the move to building your as-a-service offerings, you need to consider the impact it will have on your customers, both existing and prospective. There are plenty of opportunities for you and your customers to improve overall service delivery, but it also presents a significant change in your business relationship.
In this guide, we’ll go over the critical steps in getting customers to buy into your new services, customer onboarding, and retention. Getting each step right will go a long way in whether your as-a-service business is successful or not.
We’ll dive into how to get your existing customer base on board with your latest offerings and how this is a crucial part of establishing your company culture. Once you get current customers on board, it’s time to expand your customer base. You’ll learn the importance of designing a standard onboarding process and how this step can make or break your new partnership. Finally, you’ll learn how your new as-aservice offerings play into the overall customer experience and how to successfully retain your customers.