Now that you’ve made the shift to the as-a-service business model, how you sell and market your newest offerings is going to need an upgrade. Older technology can’t keep up with your customers’ changing needs. Similarly, how you capture their attention and motivate your sales team needs to evolve as well.
In this guide, we’ll dive into how sales and marketing in the as-a-service world has changed since the days of break/fix and early managed services—from shifting how
you present your services to opening up your business to a global customer base.
You’ll learn how to develop a marketing strategy and message that focuses on customer value over service specifics and how to speak to your ideal customers who are ready to buy now. On the sales side, you’ll get insight into building a new sales compensation model to keep your sales team motivated and bring more customers on board.